Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Help students learn how to create customer value and engagement Principles of Marketing - Two-Year and Four-Year >ĭescription For Principles of Marketing courses that require a comprehensive text.Career Readiness & Employability Skills.Pearson author roundtable on digital learning.MyLab IT: preparing students for certification.Engaging students with interactive figures.Co-requisite/Accelerated Learning Model.Choosing the Right Solutions for Your Redesign.Teacher Education & Helping Professions.Engineering, Computer Science & Programming.Using a Team-Based Approach to Learning.Downloading and using instructor resources.Sign in to download instructor resources.Engineering Technology & Industrial Management.Construction Management & Civil Technology.Educational Administration & Leadership.Culinary, Hospitality, Travel & Tourism. Social Work / Family Therapy / Human Services.Mass Communication / Public Relations / Film.
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